STARR WITNESS Marketing Plan (2025)

1. Releases & Core Content

  • Spotify re-release of “Hey Jude” (Calypso-style) – bluesy bass line, calypso rhythm, Beach Boys-inspired.

  • Spotify release of “Completely Sold” (follow-up single).

  • Ongoing recordings with Sean Carey (award-winning producer). Stories about studio process + session musicians.

  • New triple album “Tip Of The Iceberg” (ambitious packaging, cookbook/banquet theme, Elton John Goodbye Yellow Brick Road scale).

2. Social Media Strategy

  • Instagram = primary driver (bold, tropical, vintage tour vibe templates in Canva).

    • Campaign for “Hey Jude”: rotating cover arts with different “Judes” + “Which Jude are you?” engagement posts.

    • Mix of posts, stories, reels — placeholders for logo/watermark in Canva templates.

  • YouTube = hub for listening/watching.

    • Layout plan: featured video, playlists (Originals, Covers, Spoken Word/Messages), auto-generated Shorts, Discography.

    • Cross-posting: Insta & FB drive traffic to YouTube; TikTok for future portrait/shorts focus.

  • Facebook = secondary, cluttered but useful for cross-posting + events.

  • Website (Squarespace/Google) = clean landing page with embedded player + merch/shop.

3. Merch & Sales

  • Possible download sales (AIFF/WAV/CD quality) via website store.

  • Discussed cover song licensing via DistroKid ($12 USD per song) or Harry Fox Agency for direct release on website.

  • Potential subscription element (exclusive content via website or YouTube membership).

4. Charity & Partnerships

  • Humpty Dumpty Foundation fundraising integrated with STARR WITNESS exposure.

  • Live fundraising gigs (e.g., Gundaroo Inn – 50 seats).

  • Exploring corporate sponsorships tied to music + charity.

5. Live & Studio Content

  • Avoca Beach Theatre Summer Sessions booked (lawn performance).

  • Blue Sky Music Studio – used for behind-the-scenes videos, teasers, and recording content.

  • Regular short-form updates to tie studio work into fan engagement.

6. Branding & Aesthetic

  • Cookbook/banquet theme for Tip Of The Iceberg.

    • Songs described as “recipes” or “finished dishes.”

    • Lyric booklet styled like a recipe book.

    • QR codes linking to cooking videos.

    • Vinyl colours: red, amber, chocolate.

  • Marketing hook:
    “30+ songs. 30+ recipes for love. A feast for the heart.”


     Target Date: 1 Nov 2025

    Outcome: Both Map Out A Dream (remake) and Tip Of The Iceberg (new album) finished in recording, ready for mixing/mastering/release.
    Content pipeline prepped: singles rollout, B&W promos, studio shorts, Lennon/vignettes demoed.

    AUGUST (Weeks 1–4) → “Ignition Phase”

    Goal: Start momentum with singles & short-form teasers.

    • Roll out Spotify singles (back catalogue) → re‑release 2/week on YouTube with square cover art videos.

    • Launch “Hey Jude” Calypso campaign → kick off with “Which Jude are you?” series (5 artworks) + Insta/Facebook stories.

    • Post B&W Sean Carey studio photos → one per week with captions (“Meet the band” profiles).

    • Start short vertical studio teasers (portrait) from Sean’s studio / BSM acoustic demos.

    • Map your weekly schedule template:

      • Monday = Single re‑release video

      • Wednesday = Studio teaser/Short

      • Friday = Promo post (artwork, band photo, Jude, vignette etc.)

    SEPTEMBER (Weeks 5–8) → “Deep Content Phase”

    Goal: Push the narrative: recording grind + new content streams.

    • Showcase progress clips → “in the studio” finishing the 17 songs.

    • Introduce Blue Sky Music vignette series (1‑2 acoustic/guitar‑vocal shorts per week).

    • Drop first Lennon acoustic cover short (tease upcoming Lennon project).

    • Add fun Sean’s studio clips (band member mini‑profiles → lighthearted, 30s each).

    • Continue 2 back‑catalogue singles/week rollout.

    • Start YouTube playlist organisation (Originals, Covers, Vignettes).

    OCTOBER (Weeks 9–12) → “Pre‑Launch Build”

    Goal: Build expectation & brand around the two albums.

    • Weekly countdown posts: “4 weeks to go / 3 weeks…”

    • Introduce Tip of the Iceberg concept teasers (recipe/menu artwork drafts, behind‑the‑concept text posts).

    • Push B&W video montage (Sean’s studio + you narrating).

    • Tease Map Out A Dream (Remake) → short comparison: old vs new.

    • Drop second Lennon cover as acoustic short.

    • Post Blue Sky Music Studio behind‑the‑scenes → your “home vibe” (contrast with Sean’s gloss).

    • Keep singles release drip going → but slow to 1/week to avoid saturation.

    • Tease CD‑quality downloads coming to starrwitness.com (clips + “hear more in full res soon”).

    NOVEMBER 1: Target Date

    • “Mission Complete” post – announce both albums recorded & ready for next stage.

    • Publish studio wrap‑up video (portrait for socials + resized for YT).

    • Start pre‑mix sneak peeks (30s grabs from final takes).

    • Announce download store opening soon (CD‑quality, exclusive).

    • Prep phase 2 plan (Nov–Dec): Mixing, mastering, staggered release strategy.

    Content Mix Flow (Aug → Nov)

    • Releases (singles/back catalogue): 2/wk Aug–Sept → 1/wk Oct.

    • Studio teasers (Sean’s): 1/wk Aug–Nov.

    • Blue Sky Music demos/vignettes: 1–2/wk Sept onward.

    • Lennon covers: 1 short Sept, 1 short Oct.

    • B&W photos/videos: 1/wk (band member profiles, montage).

    • “Hey Jude” campaign: August push, revisit in October as fun re‑engagement.

    This way, every week you’ve got 3–4 content drops (singles, shorts, promos), balanced between historic catalogue, studio progress, new demos, and fun band material. It also means by 1 Nov, you’ve got:

    • Albums finished & promoted as in‑progress.

    • Consistent audience touchpoints.

    • YouTube playlists populated.

    • Insta/TikTok rhythm established.